from 1964, a vehicle is lifted onto the summit of Castleton Tower, an operation that took about an hour to achieve. This calm afternoon allowed the stage to be set with the heavy lift of a blue pickup truck, but the weather is so poor and overcast I’m guessing that photography won’t occur for another day or so under better lighting conditions.
For a trip down memory lane, here’s the classic 1964 Chevy Impala commercial.
5 January 2026 UPDATE: The blue Chevy (Silverado?) pickup truck sits atop Castleton Tower the afternoon following the airlift.
From the special use permit issued by the BLM: “Radical Media has filed an application with the Bureau of Land Management (BLM) Moab Field Office (MFO) for a 2-day film permit for the top of Castleton Tower in Grand County, Utah. The filming would occur between January 1, 2026 and January 7, 2026. Filming would involve recreating a scene from a 1964 car commercial where a shell of a vehicle is placed on top of Castleton Tower with an actor. The vehicle and actor would be delivered to the top of the tower via helicopter. Radical Media would also film a double of the vehicle driving on State Route (SR) 128 and the La Sal Loop Road through Castle Valley, Utah. Intermittent traffic control would be used for the driving scenes. Helicopter and crew staging would take place on private property and would include 30 cast and crew members and ten vehicles. A total of seven people would be airlifted to the top of Castleton Tower for filming. The vehicle placed on the top of Castleton Tower would be the shell of a vehicle. Each wheel would be equipped with a separate hand brake for safety. The vehicle would also be anchored to the tower by a professional rigging team. The Castleton Tower trail would be closed for 2 days during the filming period. The closure would be posted at trailheads in the vicinity of Castleton Tower as well as at local climbing shops around Moab (see Attachment 1). A BLM-approved monitor would be on site for the duration of filming activities.”
6 January 2026 UPDATE: Cleaning up and going home. Peace and quiet once again descends upon our bucolic community.